In Part 1, I explored what a brand focus word is and why I’d chosen the word green. In...
A free resource ready for you to download today: Your Ultimate Brand Checklist
The colour green is used in nature to represent food, water and life – signalling a place of safety...
A brand focus word is a single word you choose that inspires you. It captures something that you are...
A personal approach to brand strategy for purpose-led founders Whether reviewing, refreshing or developing a new brand, my process...
The health of our planet is vitally important, and I believe we can work together to restore biodiversity and...
Your brand has the power to make a difference in how your business is seen, heard and felt. It...
Using colour and design to plan, organise and categorise At the time of writing I’m in the process of...
Bring your brand alive A brand is living entity, complete with values, tone of voice and personality of it’s...
Live your brand Discovering your personal brand It’s really important to take the time to find your personal brand...
Bearing an untold story “There is no greater agony than bearing an untold story inside you” Maya Angelou When...
Amidst uncertain times Entering the new year straight into the next full lockdown has come as a real blow,...
Creative design support to work around the challenges of Covid-19 The impact of Covid-19 on charities has presented many...
Building a better future When it comes to diversity, equity and inclusion (DEI) charities frequently react by taking a...
Celebrating their 40th Anniversary, BBC Children in Need (CiN) raised over a staggering £37m during their lockdown November appeal....
Ethical branding is woven into every factor of a brand’s communications, internally and externally It is a powerful tool...
‘A good investment’ Beverley Poole, the founder of Aspire4business, is a business power force of energy and drive, drawing...
Ethical branding is a multifaceted topic. It covers your purpose, making changes towards living a healthier life, caring for...
Hope and beauty exists, even during the ups and downs of pandemic life The last few weeks have been...
Discover how you can develop and use powerful client personas so that you can be seen and heard in...
Your pre-flight print check The file format you need to prepare your artwork and documents as will depend on...
The seeds you sow I love being outdoors in my garden. It instantly boosts my mood, gives me fresh...
Brand culture is at the heart of your brand story It is the vision, values, goals, and the essence...
The changing landscape More and more organisations and businesses are delivering their services online and working remotely. Enforced by...
With the rise of hate speech and abusive rhetoric being posted on social media, internet platforms are taking action....
Establishing a positive brand culture Being aware of your brand’s diverse makeup within the team, those that you serve,...
I love seeing brands work towards becoming fully sustainable. They are creating ways to align their sustainable goals with...
In honour of #PlasticFreeJuly, I’d like to share with you different campaigns and initiatives that focus on sustainability, and...
RunningSpace is on a mission ‘to see a world where every life is lived in all its fullness and...
When schools first closed down across the UK, charities recognised it as a risk to the wellbeing of kids....
‘The art of wellbeing and sustainable style’ The Quintessential Stylist is following her passion and purpose in helping others...
Shape the future you want to see Branding tells a story. It has the power to create profound statements...
There was so much to draw upon from Oakhaven Hospice’s important heritage through to their objectives and vision for...
For some, including family and friends, the pandemic has not been easy. Some relatives struggled, and continue to struggle...
The COVID-19 pandemic made the Scouts rethink its traditional practices and services The 113 year old charity recognised how...
On a mission to help change the world brand by brand We have an amazing opportunity right...
As mentioned in part 1, charities quickly stepped up to meet the needs of its local communities. They concentrated...
When the coronavirus hit, charities quickly went into action. They altered their services to match the changing needs of...
Most summer charity events, music festivals, sporting events, including our beloved Wimbledon are postponed until 2021. This leaves the...
Royal National Lifeboat Institution (RNLI) branding always delivers three words: active, personal and reliable The RNLI is an iconic...
‘A picture is worth a thousand words,’ is a well known saying for a reason. Humans are visual creatures....
This long weekend is Victory of Europe (VE) Day. It is a time for us to come together, virtually...
When our brain looks at a colour, it translates that colour into instant feelings, opinions, and thoughts. It becomes...
Waste Knot are a purpose-led organisation through and through, waging a war on waste from field to plate! The...
After the coronavirus, when life returns to a new “norm” after lockdown, your supporters, team, and regulars will have...
Families are spending more time together walking, playing games, and joining in on group video calls to relatives, classmates,...
Developing a charity brand design is about creating a visual that emotionally appeals to supporters and inspires people to...
1. Brand design is about how a design works, not how it looks Before a charity or organisation meets...
Branding is not about randomly splashing your logo on a marketing piece or product. Your branding signifies your purpose,...
We are all in this together. We are staying home to protect the NHS and save lives. It’s a...
During these last few weeks, my husband and I are online more frequently. Most people of all ages are...
The coronavirus has put the charity sector and their services front and centre. Notifying internal and external teams regarding...
12 days – 12 top tips Boost your wellbeing during lockdown 12 top tips for you over the coming...
Easter is coming up and that is typically when we see brands use images and illustrations of families embracing,...
During a pandemic, it is crucial to send your team, staff, and the public messages about the mental support,...
Changing the world brand by brand Since I began my career within brand design I was acutely aware of...
When you get your charity’s brand, messaging, tone, and voice out to the public during a pandemic, it has...
Yesterday, the government announced new regulations for the Coronavirus. One of those is social distancing; to cancel public gatherings,...
More brands are turning towards colour psychology before deciding on colours for their logos, brand designs, fonts and more....
Established in 1860, Battersea was known as Battersea Dogs & Cats Home. It was, and still is, a cherished...
After conducting extensive research from a charity’s marketing team, launching a brand refresh shows the public and its supporters...
Traditionally, donors give less to charities during warmer months. But marketing experts have proven that this does not need...
The challenge: Rebrand to develop and establish Chris’ brand positioning within the corporate market Brands continually evolve to support...
Too often I have seen charities, and even businesses, jump into a rebrand because they see their competition doing...
UK charities are rebranding and it is paying off! Non-profits are seeing a positive impact on brand awareness and...
According to the Charity Commission Annual Report 2018-2019, there are over 168,000 charities in England and Wales. So how...
Do you feel like your brand doesn’t reflect who you are or what your business is all about? Today,...
Brand refresh In 2018 I took the decision to re-design my website and in the process refresh my brand...
What welcome does your hotel provide? What impression do your rooms give? Are they an eclectic mismatch of styles...
Creating connections I expect you’ve heard the expression ‘we eat with our eyes’. It refers to that initial impression...
