brand design strategy

Brand purpose alignment

Spring time feels like the official start to the year, with nature awakening from it’s winter slumber, fully restored...

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Brand personality quiet leadership

Introducing seasonal brand theory and why it’s such an important approach to help you establish your authentic brand personality....

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Brand focus word ‘green’ Part 2 – connection and balance

In Part 1, I explored what a brand focus word is and why I’d chosen the word green. In...

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How the colour green helps you to keep cool in hot weather

The colour green is used in nature to represent food, water and life – signalling a place of safety...

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Why brand strategy is rooted in your story

A personal approach to brand strategy for purpose-led founders Whether reviewing, refreshing or developing a new brand, my process...

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How to enhance your brand communications

Your brand has the power to make a difference in how your business is seen, heard and felt. It...

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From brand to boxes!

Using colour and design to plan, organise and categorise At the time of writing I’m in the process of...

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Creating thriving brands and spaces!

Bring your brand alive A brand is a living entity, complete with values, tone of voice and personality of...

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A recipe for happiness

Live your brand Discovering your personal brand It’s really important to take the time to find your personal brand...

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The role of stories in our lives

Bearing an untold story “There is no greater agony than bearing an untold story inside you” Maya Angelou When...

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Positive steps forward

Amidst uncertain times Entering the new year straight into the next full lockdown has come as a real blow,...

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Create an inclusive culture through branding design

Building a better future When it comes to diversity, equity and inclusion (DEI) charities frequently react by taking a...

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Why effective communication of brand values is essential

Celebrating their 40th Anniversary, BBC Children in Need (CiN) raised over a staggering £37m during their lockdown November appeal....

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Create communications that reflect your ethical branding and purpose!

Ethical branding is woven into every factor of a brand’s communications, internally and externally It is a powerful tool...

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Ethical branding represents itself through visual brand communications

Ethical branding is a multifaceted topic. It covers your purpose, making changes towards living a healthier life, caring for...

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Arrivals and Departures: empathy is the catalyst for longevity

Hope and beauty exists, even during the ups and downs of pandemic life The last few weeks have been...

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Royal Horticultural Society’s values and branding design work together, perfectly!

The seeds you sow I love being outdoors in my garden. It instantly boosts my mood, gives me fresh...

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3 Reasons why brand culture matters

Brand culture is at the heart of your brand story It is the vision, values, goals, and the essence...

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UK charities unite in addressing hate speech on social media

With the rise of hate speech and abusive rhetoric being posted on social media, internet platforms are taking action....

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Show your organisation’s diversity and inclusivity through branding

Establishing a positive brand culture Being aware of your brand’s diverse makeup within the team, those that you serve,...

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How a brand audit guides your charity through the present and future

Shape the future you want to see Branding tells a story. It has the power to create profound statements...

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How UK charity design continues to change due to COVID-19 – Part 1

When the coronavirus hit, charities quickly went into action. They altered their services to match the changing needs of...

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Use summer colours to restore

Most summer charity events, music festivals, sporting events, including our beloved Wimbledon are postponed until 2021. This leaves the...

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Why illustrations are effective with multiple generations and cultures

‘A picture is worth a thousand words,’ is a well known saying for a reason. Humans are visual creatures....

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VE Day slogans, fonts and war signs became our rally cry

This long weekend is Victory of Europe (VE) Day. It is a time for us to come together, virtually...

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The impact of colour in post-coronavirus times

When our brain looks at a colour, it translates that colour into instant feelings, opinions, and thoughts. It becomes...

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2 Charity brand design tips for a post-coronavirus era

After the coronavirus, when life returns to a new “norm” after lockdown, your supporters, team, and regulars will have...

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Creative #StayAtHome charity designs for May Bank Holiday Weekend

Families are spending more time together walking, playing games, and joining in on group video calls to relatives, classmates,...

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How charity brand design motivates people to take action

Developing a charity brand design is about creating a visual that emotionally appeals to supporters and inspires people to...

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2 Reasons Why Brand Design Matters

1. Brand design is about how a design works, not how it looks Before a charity or organisation meets...

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How your charity brand design can work for you!

Branding is not about randomly splashing your logo on a marketing piece or product. Your branding signifies your purpose,...

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2 ways to boost your wellbeing during the coronavirus lockdown

We are all in this together. We are staying home to protect the NHS and save lives. It’s a...

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The public needs charities more than ever due to the coronavirus outbreak

During these last few weeks, my husband and I are online more frequently. Most people of all ages are...

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Why change your brand design during a pandemic?

The coronavirus has put the charity sector and their services front and centre. Notifying internal and external teams regarding...

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Flexibility is the key to adapting your Easter brand design during UK lockdown

Easter is coming up and that is typically when we see brands use images and illustrations of families embracing,...

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Why Becks Neale is the right branding specialist for your charity

During a pandemic, it is crucial to send your team, staff, and the public messages about the mental support,...

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The positive impact of design

Changing the world brand by brand Since I began my career within brand design I was acutely aware of...

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How charities can use design and digital assets to raise money and reach the public during Coronavirus

Yesterday, the government announced new regulations for the Coronavirus. One of those is social distancing; to cancel public gatherings,...

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How brand colour makes a monumental impact

More brands are turning towards colour psychology before deciding on colours for their logos, brand designs, fonts and more....

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How to create a spring and summer rebrand design for your charity

Traditionally, donors give less to charities during warmer months. But marketing experts have proven that this does not need...

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How to make your charity stand out in a crowded market

According to the Charity Commission Annual Report 2018-2019, there are over 168,000 charities in England and Wales. So how...

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How to strengthen your hotel brand experience

What welcome does your hotel provide? What impression do your rooms give? Are they an eclectic mismatch of styles...

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Impact of colour

Creating connections I expect you’ve heard the expression ‘we eat with our eyes’. It refers to that initial impression...

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A cautionary tale about guest loyalty

For hoteliers – based on a true story all about ‘the customer experience’ that either leads to guest loyalty...

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Colour impression & hospitality

Setting the scene Colour makes an impression and I love how colour and character can simply transform a space....

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Do you know your brand colours?

Why they are critical to your brand communications By this I mean more than simply knowing your brand colours...

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The Brandless Brand

The most powerful brands in the world don’t need clever words or sophisticated advertising campaigns to sell their products....

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Authentic branding starts with your story

    Building trust & belonging We know that our customers are looking for more than just a service....

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How critical is design to your business?

Can an intangible asset transform your business? Let’s take a look at the value of design with your business:...

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A wonderful way to use your bespoke logo design

Wooden stamps & seasonal touches It’s a wrap – and not just for Christmas! Your brand is with you...

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How branding becomes your super hero!

Discover how to harness its power to overcome the top 3 fears that lurk in the shadows for entrepreneurs...

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Are you hiding behind your brand?

People get really stuck with naming their brand. There are many approaches and elements to consider but first let’s...

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Does your branding strum the right chords?

You need to be seen and heard for the right reasons. This means communicating your thoughts, your message, and...

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Part 3: Who wins – time or perfection?

What if you could have both? How to consistently showcase your best.

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Part 2: Who wins – time or perfection?

Are you forever torn between your time available and showcasing your best?

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Who wins – time or perfection?

Are you forever torn between your time available and showcasing your best? Two key areas identified that many entrepreneurs...

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Defining your brand experience

Think of your business as a garden in full bloom – the beautiful colours, textures, scents… how does it...

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Your unique space

Think of your business as a garden – a space bespoke to you that you can create exactly how...

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Being a Soulpreneur 247

The beginnings; starting out as an entrepreneur The dream and lifestyle As an entrepreneur, you’re passionate about every detail...

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Next steps: you and your bespoke logo design

Taking to the road… Brand Identity Design Once you have received your bespoke logo design, ready in the file...

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A perfect fit – ‘new coat’?

Invest in your brand identity so that it’s the perfect fit. Distinctively and beautifully you and all that you...

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