Spring time feels like the official start to the year, with nature awakening from it’s winter slumber, fully restored...
Introducing seasonal brand theory and why it’s such an important approach to help you establish your authentic brand personality....
In Part 1, I explored what a brand focus word is and why I’d chosen the word green. In...
The colour green is used in nature to represent food, water and life – signalling a place of safety...
A personal approach to brand strategy for purpose-led founders Whether reviewing, refreshing or developing a new brand, my process...
Your brand has the power to make a difference in how your business is seen, heard and felt. It...
Using colour and design to plan, organise and categorise At the time of writing I’m in the process of...
Bring your brand alive A brand is a living entity, complete with values, tone of voice and personality of...
Live your brand Discovering your personal brand It’s really important to take the time to find your personal brand...
Bearing an untold story “There is no greater agony than bearing an untold story inside you” Maya Angelou When...
Amidst uncertain times Entering the new year straight into the next full lockdown has come as a real blow,...
Building a better future When it comes to diversity, equity and inclusion (DEI) charities frequently react by taking a...
Celebrating their 40th Anniversary, BBC Children in Need (CiN) raised over a staggering £37m during their lockdown November appeal....
Ethical branding is woven into every factor of a brand’s communications, internally and externally It is a powerful tool...
Ethical branding is a multifaceted topic. It covers your purpose, making changes towards living a healthier life, caring for...
Hope and beauty exists, even during the ups and downs of pandemic life The last few weeks have been...
The seeds you sow I love being outdoors in my garden. It instantly boosts my mood, gives me fresh...
Brand culture is at the heart of your brand story It is the vision, values, goals, and the essence...
With the rise of hate speech and abusive rhetoric being posted on social media, internet platforms are taking action....
Establishing a positive brand culture Being aware of your brand’s diverse makeup within the team, those that you serve,...
Shape the future you want to see Branding tells a story. It has the power to create profound statements...
When the coronavirus hit, charities quickly went into action. They altered their services to match the changing needs of...
Most summer charity events, music festivals, sporting events, including our beloved Wimbledon are postponed until 2021. This leaves the...
‘A picture is worth a thousand words,’ is a well known saying for a reason. Humans are visual creatures....
This long weekend is Victory of Europe (VE) Day. It is a time for us to come together, virtually...
When our brain looks at a colour, it translates that colour into instant feelings, opinions, and thoughts. It becomes...
After the coronavirus, when life returns to a new “norm” after lockdown, your supporters, team, and regulars will have...
Families are spending more time together walking, playing games, and joining in on group video calls to relatives, classmates,...
Developing a charity brand design is about creating a visual that emotionally appeals to supporters and inspires people to...
1. Brand design is about how a design works, not how it looks Before a charity or organisation meets...
Branding is not about randomly splashing your logo on a marketing piece or product. Your branding signifies your purpose,...
We are all in this together. We are staying home to protect the NHS and save lives. It’s a...
During these last few weeks, my husband and I are online more frequently. Most people of all ages are...
The coronavirus has put the charity sector and their services front and centre. Notifying internal and external teams regarding...
Easter is coming up and that is typically when we see brands use images and illustrations of families embracing,...
During a pandemic, it is crucial to send your team, staff, and the public messages about the mental support,...
Changing the world brand by brand Since I began my career within brand design I was acutely aware of...
Yesterday, the government announced new regulations for the Coronavirus. One of those is social distancing; to cancel public gatherings,...
More brands are turning towards colour psychology before deciding on colours for their logos, brand designs, fonts and more....
Traditionally, donors give less to charities during warmer months. But marketing experts have proven that this does not need...
According to the Charity Commission Annual Report 2018-2019, there are over 168,000 charities in England and Wales. So how...
What welcome does your hotel provide? What impression do your rooms give? Are they an eclectic mismatch of styles...
Creating connections I expect you’ve heard the expression ‘we eat with our eyes’. It refers to that initial impression...
For hoteliers – based on a true story all about ‘the customer experience’ that either leads to guest loyalty...
Setting the scene Colour makes an impression and I love how colour and character can simply transform a space....
Why they are critical to your brand communications By this I mean more than simply knowing your brand colours...
The most powerful brands in the world don’t need clever words or sophisticated advertising campaigns to sell their products....
Building trust & belonging We know that our customers are looking for more than just a service....
Can an intangible asset transform your business? Let’s take a look at the value of design with your business:...
Wooden stamps & seasonal touches It’s a wrap – and not just for Christmas! Your brand is with you...
Discover how to harness its power to overcome the top 3 fears that lurk in the shadows for entrepreneurs...
People get really stuck with naming their brand. There are many approaches and elements to consider but first let’s...
You need to be seen and heard for the right reasons. This means communicating your thoughts, your message, and...
What if you could have both? How to consistently showcase your best.
Are you forever torn between your time available and showcasing your best?
Are you forever torn between your time available and showcasing your best? Two key areas identified that many entrepreneurs...
Think of your business as a garden in full bloom – the beautiful colours, textures, scents… how does it...
Think of your business as a garden – a space bespoke to you that you can create exactly how...
The beginnings; starting out as an entrepreneur The dream and lifestyle As an entrepreneur, you’re passionate about every detail...
Taking to the road… Brand Identity Design Once you have received your bespoke logo design, ready in the file...
Invest in your brand identity so that it’s the perfect fit. Distinctively and beautifully you and all that you...
