inspire hope

Contrast and clarity

A beautiful reflection Contrast; the state of being strikingly different from something else in juxtaposition or close association.* Contrasts can positively highlight...

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A fulfilling harvest – brand purpose

Harvest is one of my favourite aspects of Autumn. It provides a perfect example of tasks to be carried...

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Brand focus word: Abundance

Abundance; the appreciation of life in all it’s fullness The different experiences and events over the past few years...

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Brand focus word ‘green’ Part 3 – new growth and life

In Part 1, I explored what a brand focus word is and why I’d chosen the word green, in...

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Design for good – sustainable designer illustrated totes and tees

From the purpose of the design, production, through to delivery to your door (and beyond – its also a...

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What is a brand focus word and why I’ve chosen the word ‘green’?

A brand focus word is a single word you choose that inspires you. It captures something that you are...

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The importance of biodiversity and the impact your brand can make

The health of our planet is vitally important, and I believe we can work together to restore biodiversity and...

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Overcoming obstacles to continue to tell your story

Creative design support to work around the challenges of Covid-19 The impact of Covid-19 on charities has presented many...

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Creating the design identity of an award winning brand

‘A good investment’ Beverley Poole, the founder of Aspire4business, is a business power force of energy and drive, drawing...

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The pandemic is a driving force behind sustainable branding – Part 2

I love seeing brands work towards becoming fully sustainable. They are creating ways to align their sustainable goals with...

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The pandemic is a driving force behind sustainable branding – Part 1

In honour of #PlasticFreeJuly, I’d like to share with you different campaigns and initiatives that focus on sustainability, and...

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Brand identity creation for a pioneer charity running to beat suicide

RunningSpace is on a mission ‘to see a world where every life is lived in all its fullness and...

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UK charities and one footballer, step up and improve the wellbeing of kids across the country

When schools first closed down across the UK, charities recognised it as a risk to the wellbeing of kids....

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Creating and styling a brand that helps clients feel good inside and out

‘The art of wellbeing and sustainable style’ The Quintessential Stylist is following her passion and purpose in helping others...

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Rebranding to unify and align a charity’s identity with their caring objectives

There was so much to draw upon from Oakhaven Hospice’s important heritage through to their objectives and vision for...

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How #TheGreatRealisation became a pivotal and positive focus during COVID-19

For some, including family and friends, the pandemic has not been easy. Some relatives struggled, and continue to struggle...

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How the Scouts reacted and delivered during the COVID-19 pandemic – #TheGreatIndoors

The COVID-19 pandemic made the Scouts rethink its traditional practices and services The 113 year old charity recognised how...

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How UK charity design continues to change due to COVID-19 – Part 2

As mentioned in part 1, charities quickly stepped up to meet the needs of its local communities. They concentrated...

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How the strong iconic RNLI brand delivers

Royal National Lifeboat Institution (RNLI) branding always delivers three words: active, personal and reliable The RNLI is an iconic...

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Strengthening the brand identity of an amazing purpose led organisation

Waste Knot are a purpose-led organisation through and through, waging a war on waste from field to plate! The...

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12 top tips for wellbeing during lockdown

12 days – 12 top tips Boost your wellbeing during lockdown 12 top tips for you over the coming...

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Spread messages of hope and support during Coronavirus

When you get your charity’s brand, messaging, tone, and voice out to the public during a pandemic, it has...

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How an 1860 animal charity has made a mark in 2020

Established in 1860, Battersea was known as Battersea Dogs & Cats Home. It was, and still is, a cherished...

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Brand development: Barnardo’s charity success story

After conducting extensive research from a charity’s marketing team, launching a brand refresh shows the public and its supporters...

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Rebrand to establish brand positioning

The challenge: Rebrand to develop and establish Chris’ brand positioning within the corporate market Brands continually evolve to support...

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Why rebranding a non-profit increases donations and awareness

UK charities are rebranding and it is paying off! Non-profits are seeing a positive impact on brand awareness and...

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In your shoes – brand styling and refresh

Brand refresh In 2018 I took the decision to re-design my website and in the process refresh my brand...

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