Explore – Innovate – Create
When I’m developing a brand it’s creating more than just a logo. It starts with the creative process by laying the right strategic foundations, understanding your values and heritage, to build your brand for long term success. It’s a collaborative approach, working together to draw out your story and identifying what makes you unique.
The creative process:
Strategic thinking. Discovering your story and drawing out the details, values, connections - everything that makes you refreshingly unique. Looking at the big picture and objectives to review where you are and where you want to be. These elements provide clarity in your positioning and inform the design direction.
Creative thinking, research and styling that entrusts your heritage and embraces your vision for the next chapters of your organisation. Producing style inspiration boards that set you apart within your market and begin to distill your story in colour and form. Here we establish the look and feel of your brand.
Realisation. I then plan and draft your brand design to develop the solution that’s effective and flexible for all your needs. This will be presented to you as an initial draft for your approval. From discussed feedback I’ll then refine the design for the final approval stages then prepare your brand artwork and assets ready to use. This proven creative and collaborative process ensures everyone is happy with the result.
“WOW WOW WOW!! Becks, I love it – thank you so much! You have absolutely captured the ethos and feel of what Waste Knot is” Jess L. Founder, Waste Knot
How developing an authentic, bespoke brand will exceed your expectations
“Generating attention is one thing. Generating relevant attention is what really matters. Put strategy first and make sure every tactic you pursue serves the bigger picture.” Power Branding, Steve Mckee
When you share your mission with the world you’re following your passion and purpose. Your work and brand needs to align with your values. Your brand gives you that first glimpse of your ‘goal’ in a tangible form. When your branding authentically reflects your unique values and purpose-led services, you showcase your best self and the kind of world you want to live in. Capturing this naturally boosts your confidence and happiness as well as team morale. Your brand begins to communicate internally and externally. Other people start to take notice. You’re rallying together for the same cause.
By working together through this creative process you’ll discover your own brand voice and style, helping you to go on to create content that has meaningful connections with your relevant clients.
The result? A brand you love.
Empowered with your bespoke design assets and brand guidelines your confidence will continue to grow, so that you instinctively become the guardian of your brand, and your team brand advocates.
It doesn’t end there. Your brand is designed through this strategic process, perfected from years of experience within the brand industry for your long term success. Once you have the foundations in place together we can continually build and evolve your brand assets over time for seasonal campaigns, resources, new services or directions. Keeping your brand relevant, fresh and distinctively you. Helping you to continue to inspire others. Spark a change. Make a lasting difference.
And it all starts with your story.