Families are spending more time together walking, playing games, and joining in on group video calls to relatives, classmates, neighbours, and friends. But households want to do more. They want to make a difference!
The UK public are looking for ways to raise money for charities while staying at home. This desire to “want to do more” is especially true from those who were planning on raising money this summer at cancelled fundraising events (i.e. London Marathon, Spartan Race, Glow in the Park Run).
So now is the time to adjust your brand design. Make it reflect new fundraising efforts the entire family can do while staying safe at home during the UK lockdown.
The London Marathon is asking you to take on the 2.6 Challenge!
The London Marathon has adapted it’s annual long-distance running event for lockdown, and wants the entire UK to get involved. They are asking you to raise money for charities while keeping you active, safe, and at-home by forming the 2.6 Challenge. Launching on 26th April, this is a challenge everyone can get behind but your supporters may not know it exists. So produce an illustration to communicate this challenge to your new and present followers.
What is the 2.6 Challenge?
The #TwoPointSixChallenge was created for everyone to get involved to raise virtual funds for UK charities. A person can walk, run or cycle 2.6 miles or hold “an online workout with 26 of your friends.” Since there are many options on how to participate, your organisation can form an image showing the different ways to raise money and donate through this challenge. Find more info here.
Ask donors to raise funds through a baking competition!
Create a branding design that asks people to start a baking competition to benefit your charity. Add a relevant theme to your cause. If you are the PDSA, ask the public to bake a cake in the shape of a cat or their pet .
Then, within that competition branding visual, ask participants to take a photo, share it on social media, and tag the photo and caption with your charity. As a result, you develop a buzz around the baking competition and its correlation to your charity, increase reach, improve brand awareness, and boost donations.