How to create a spring and summer rebrand design for your charity

Traditionally, donors give less to charities during warmer months. But marketing experts have proven that this does not need to be the case! There are significant seasonal opportunities for your charity to stand out and thrive through creating spring and summer limited edition, rebranding designs.

Let’s take a look at a few opportunities.

A ‘spring clean’ out helps your local charity!

Creating a seasonal rebrand design to support your marketing campaign around ‘spring cleaning’ is one way to increase brand awareness, donations, and charity recognition during the warmer months. By creating a design that asks consumers to declutter their homes and wardrobes then donate these items to your charity shop is one way to keep your charity in people’s minds. You may also choose to design a set of brand imagery and literature that inspires the public to sell these items online and then donate the monetary value to your charity. There are lots of opportunities to create and launch this from now so that you are ready to reach the public before customary spring cleaning begins.

Easter is a great opportunity to launch a charity rebrand design

Easter sparks many seasonal design rebrand ideas for charities, including adding the right pastel colours to your logo and messaging designs, Easter egg hunt games/ideas illustrated as part of your logo, and social media content images to name a few.

Other seasonal rebrand opportunities include food and music festivals, local summer markets, sports days and more.

All of these ideas implemented, after conducting precise research to ensure the solution is in alignment with your values, grow engagement, strengthen identity and messaging.

An experienced brand specialist streamlines these seasonal rebrand design strategies with ease while still keeping at the forefront the messaging and marketing goals.

Design to tell your story.

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

Design to tell your story.

© inkshed design studio