The positive impact of design

Changing the world brand by brand

Since I began my career within brand design I was acutely aware of the positive impact design had at various levels, emotionally, psychologically and physically. From making something understandable, down to earth and easier to follow; a delight to use or read; through to generating a feeling of being cared for, understood and valued.


Every piece of design work I create has a purpose first and foremost. I use my creative tools; strong imagination, illustration and storytelling to express and communicate each purpose and value by distilling the brand story through every detail. The colour, the design style, the format, the material, and even the processes. It has always been something so innate to the way I work. This style of approach and the personal collaborative support is something my clients really value. It was an important aspect I needed to shine through my communications, hence the big decision to rebrand under my own name back in 2018.

Over the last 12+ years it has always been ‘the purpose’ that’s been the driving and defining force. Directing and carving my path and specialist niche. I want to see people being valued and empowered to reach their potential. I love seeing my client’s businesses thriving, growing and doing what they are passionate about. Making a difference in the world in so many wonderful and inspiring ways. Having worked with a variety of organisations large and small, from ethical founders, marketing communication managers, inspirational speakers, coaches, stylists and many more… the main unifying core that resonates strongly throughout is this sense of purpose for wellbeing of people and our planet. To create a better future and a better place.

A purpose to:

  • make a positive difference
  • do good within the community and our world

Charities and ethical organisations who:

  • put people first
  • want to inspire
  • make a positive change in others lives
  • improve our mental health and wellbeing
  • protect our wonderful planet
  • And are purely passionate about what they do.

It’s the work that goes on behind the scenes of these organisations that’s truly astounding and needs to be told. The values, the motivations, the personality, the heritage and the vision. This is where branding comes in to full strength. In these various internal and external workings and glimpses, no matter how raw or irrelevant their feelings may initially appear to the individual, is where the passion, soul and culture is found.

And it’s from here that your brand story gains life and form. Contact me to communicate your story; your values, mission and vision, and discover the positive impact design can have for your organisation.

Design to tell your story.

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

Design to tell your story.

© inkshed design studio