Amidst uncertain times
Entering the new year straight into the next full lockdown has come as a real blow, even though I think we all expected the announcement sooner or later. However this time round, news of the Covid-19 vaccination being rolled out is providing hope and evidence of positive steps forward to overcoming the challenges of this global pandemic.
Whilst we are surrounded by uncertainty on a daily basis locally, nationally, economically and industrially on many levels, one amazing aspect that is certain and a constant in our lives is the natural seasonal cycle. The seasons continue by divine creation to give hope, provision, rest and aid our wellbeing. And Spring is not far around the corner bringing lighter days, green shoots, and new life. (The green tips of the daffodils are already showing in our garden.)
What do the seasons have to do with your brand?
Like the seasons, your brand can also be present throughout the year, through the good and bad times. By being in the moment. Adapting and evolving to circumstances and challenges. Working towards the greater good. Your brand could be the one:
- brightening someone’s day
- providing the information they’re currently searching for
- inspiring change
- going the extra mile
- making a difference by doing what you do…
You get to decide how you show up and what influence you make today.
One of the amazing organisations I’m currently working with are forging the path towards their vision to make an outstanding difference to wellbeing. (I can’t say more at the moment – watch this space!)
This kind of impact can be made by compassionately living out your brand. Identifying your values and your why. Taking the time to understand and distill those values into your visual communications and processes. To turn all that you stand for into:
- a unified voice that inspires
- actionable tasks, duties and projects
- achievable milestones and fulfilling results
As you courageously strive to improve this new year and take positive steps forward, remember to give yourself the time and space to really pause and reflect on:
- Why do you do what you do?
- What matters most to you and your organisation?
- Where are you heading?
Are you consistently communicating the answers you’ve given through your branding?
You never have to tackle this task alone. A professional brand consultant can give you a fresh perspective by being able to step back, take a 360° view and identify the connections to work them into a unified identity and voice. Or, in my clients words, this is my “magic” and “incredible talent”; the ability to capture and communicate in visual form all those varying (and sometimes conflicting) ideas that you have had circulating around for ages, transforming them into unified, comprehensive concepts.