Brand Design & Creative Direction

Purpose-orientated brands nourish thriving environments which inspire and nurture innovation, potential, fulfilment and wellbeing for all.

What’s your vision for a sustainable future? How do you make your vision tangible?

It all starts with your story…

 

 

Your brand adventure

Whether you need your brand identity creating from scratch, a brand refresh, or looking for brand development to position and take your organisation to the next level. Your brand design work commissioned will always honour your heritage whilst embracing the excitement and objectives of your organisations purpose, mission and vision.

It starts with brand strategy; your story and purpose.

Your organisation is unique, your brand strategy package will be too. Each project is individually tailored to your unique needs with best recommendations for your investment. Here are three example brand adventure packages to give you an idea of how I can help you to create, refine and align your brand:

 

Brand Elevation 
£25,000*

Brand Essence
£10,000*

Brand Ethos
£3500-5000*

Step 1: Foundations

  • your brand story
  • your ideal client
  • your authentic brand personality
  • your brand vision
  • your brand voice
  • your brand name and tag line development

Step 1: Foundations

  • your brand story
  • your ideal client
  • your authentic brand personality
  • your brand vision
  • your brand voice
  • your brand name development
  • your tagline development

Step 1: Foundations

  • your brand heritage
  • your ideal client
  • your authentic brand personality
  • your brand vision
  • your brand voice

 

 

Step 2: Visual identity

  • brand colour palette
  • logo design collection
  • brand font
  • brand integrity guidelines

 

Step 2: Visual identity

  • brand colour palette
  • core logo design collection
  • brand logo font
  • brand integrity guidelines

To help you gain clarity and direction and lay the firm foundations on which to develop your purpose-orientated brand.

This step also provides a perfect business tool to help you review and audit where you are at and where you want to be enabling us to identify together where there is misalignment and fill missing gaps in your style guide

 

Step 3: Styling

  • typography styling for blog/articles/web page
  • business stationery design set
  • styling guidelines and examples
  • development of brand illustrative house style and guidelines
  • set of patterns
  • set of icons
  • set of graphics
  • development of brand photography house style guidelines

Step 3a: Brand typography styling

  • typography styling set for blog/articles/ for screen and print
  • business stationery design set
  • styling guidelines and examples

 

 

 

 

 

Step 4: Online brand touchpoints styling guidelines

  • social media profiles images and banners
  • example post designs
  • set of web page design concepts

 

To help you establish and launch your identity across your platforms and communicate your values and vision for a sustainable future visually through bespoke brand icons and illustrations.

 

To help you create content and communicate your brand consistently across your brand touchpoints, on screen and in print  

*Create your brand adventure package – talk to Becks about your options, budget, preferences and needs for your bespoke design proposal.

You can also book in a design day £700, to develop concepts and creative direction for your project, or to support you in rolling out your brand…

Work for good member-Becks Neale

1% pledge for each brand adventure foundations embarked upon will be donated to Rewilding Britain via Work for Good towards helping tackle our climate crisis and to create a thriving future for people and nature across Britain rewildingbritain.org.uk

Together creating the world we want to see, brand by brand

 

Book your brand discovery call

 


Explore your brand adventure…

brand-design-consultant-services-Becks-Neale-brand-strategy

Whichever stage you are at on your brand adventure, I work directly and collaboratively with you, to understand, align and advance your purpose-led organisation and vision. We work together remotely, from my studio in the Cotswolds, England, to bring you your virtual design studio, brand inspiration and creative direction for your brand adventure and beyond. Find out more about Becks

As and when needed for different projects I can also bring in and/or work with other specialists in their field, for example web developers, SEO content specialists, copywriters and printers etc to help you achieve your vision. Everything all creatively directed for your project, helping to keep the process as seamless and as stress-free as possible for you.

I treat every project as if it were my own because for me it’s personal. Your brand is a reflection of who you are, what you stand for and how you want the world to be. So your story and the difference you make really matters – and this is the place each brand adventure always starts. From here each step strategically works towards your vision for a sustainable world and the role your organisation plays within that.

To discuss in more detail about how I can help you and your purpose-led organisation book your free, no obligation brand discovery call today.

Book your brand discovery call