Brand Design & Consultation

The best brands are those that encapsulate confidence and originality without having to say anything directly. It’s felt.

It’s your story told through design.

 

Whether you need your brand identity creating from scratch, a brand refresh, or looking for brand development to position and take your organisation to the next level. Your brand design work commissioned will always honour your heritage whilst embracing the excitement and objectives of your organisations mission and vision.

It starts with brand strategy; your story and the difference you make matters.

Your organisation is unique, your brand design package will be too. Each project is individually tailored to your unique needs with best recommendations for your investment. To give you an idea here are just three example packages of how I can help you to create, refine and establish your brand:

 

Brand & Website Design
Cost: £10,000*

Brand Essence
Cost: £7,000*

Brand Fundamentals
Cost: £3,500*

 

Step 1: The foundations

  • your brand story
  • research and exploration
  • design direction
  • brand messaging

 

Step 1: The foundations

  • your brand story
  • research and exploration
  • design direction
  • brand messaging

 

Step 1: The foundations

  • your brand story
  • research and exploration
  • design direction

 

 

Step 2: Visual identity

  • brand colour palette
  • logo collection
  • brand integrity guidelines

 

Step 2: Visual identity

  • brand colour palette
  • logo collection
  • brand integrity guidelines

 

Step 2: Visual identity

  • brand colour palette
  • logo collection
  • brand integrity guidelines

Step 3: Brand styling

  • typography styling
  • business stationery design
  • illustration/infographic
  • icon design set
  • photography styling mood board and guidelines
  • brand style guide

Step 3: Brand styling

  • typography styling
  • business stationery design
  • illustration/infographic
  • icon design set
  • photography styling mood board and guidelines
  • brand style guide

 

Step 3: Brand styling

  • typography styling
  • business stationery design
  • brand style guide

 

 

 

 

Step 4: Website design

  • design and build a brochure style WordPress** website

 

   

*Example packages – talk to Becks about your options, budget, preferences and needs for your bespoke brand design proposal.

**other platforms and support available

 

Book your brand discovery call

 

 


 

Brand Design

Visually telling your story. The creative realisation of your identity in colour, shape, form, style and feel.

 

Brand Identity:

                  • brand story
                  • bespoke logo design; your collection of design layouts, logo types and file formats that you need prepared ready for print and digital use
                  • brand personality
                  • brand messaging

 

Brand Styling:

Telling your story through each aspect of your brand is key – people want to know you, the person or organisation behind the mission. I can help you create the vision and styling for your brand.

Typography Styling; a collection of brand fonts complete with layout and styling guidance

Brand Colour Palette; development, to achieve consistency and recognition across print and digital platforms

Illustrative Style; developing a brand style and cohesive collection of illustrations and artworks identifiable as your brand that you can use across your content

Photographic Style; creating inspiration mood boards and design edits for visual styling

 

Brand Artwork:

Emanate the right impression and emotional connection throughout your brand touchpoints. Together we can develop a ‘house style’ for your brand. Creating a collection of design assets that are distinctively you and sets you apart within your market. Artworks are created from scratch in alignment with your brief and brand to support your objectives and tell your story.

Infographics / Illustrations; express your personality and tone of voice with a collection of bespoke illustrations created for you. Explain processes and communicate difficult concepts quickly and effectively with infographics

Campaign Artworks; powerfully communicate your brand message with a set of artworks to raise awareness and rally support for your campaigns

Brand Touchpoints; professional page layout designs to tell your story; from business literature, support material, presentations and resources, website design, merchandise, content design, packaging, instructions and more… to enhance the brand experience, establish your brand positioning, and effectively increase brand awareness and recognition.

 

 


 

Brand Development

Understanding your purpose and objectives. Your Brand Strategy.

 

Brand Audit

I can work with you to get an understanding of your whole brand – not just your logo and website but each interaction your organisation has with the outside world. Schedule in a brand audit to discover how you can up-level your brand and resonate with your relevant audience.

 

Brand Style Guide

To document your brand and establish clear guidelines for use. A vital tool to share with colleagues, supporters, stake holders, marketing team and developers to ensure that your brand assets, objectives and communications remain consistent, focused and on-brand now and in the future.

 

Rebrand / Refresh 

Brands evolve as your mission develops. Sometimes the brand that’s worked well in the early days is no longer relevant once the organisation has started to establish itself. Other times an organisation can start off with the wrong branding and never realise how much it’s holding them back until they make a change.

We’ll work together to identify the gaps between your current branding and where you want to be positioned. Helping you develop a brand strategy and assets to move from where you are now to align with your vision and objectives for your organisation.

 


brand-design-consultant-services-Becks-Neale-brand-strategy

Whichever stage you are at with your brand adventure I work directly and collaboratively with you to understand, position and advance your purpose-led organisation and brand vision. As and when needed for different projects I can bring in and/or work with other specialists in their field on your brand adventure, for example web developers, SEO content specialists, brand audio production, and printers etc to help you achieve the big vision. Everything all under one canopy for your project, on the same path, helping to keep the process as seamless and as stress-free as possible for you.

I treat every project as if it were my own because for me it’s personal. Your brand is a reflection of who you are, what you stand for and how you want the world to be. So your story and the difference you make really matters – and this is the place each brand adventure always starts. From here each step strategically works towards your vision for where you want your organisation to be.

To discuss in more detail about how I can help you and your purpose-led organisation book your free, no obligation brand discovery call today.

 

Book your brand discovery call