When you get your charity’s brand, messaging, tone, and voice out to the public during a pandemic, it has a positive effect upon people’s mental health. It gives the public an energetic boost and optimistic long-term view. It lets your target market know that your charity is armed and ready to help while still implementing the most current health advice regulations and restrictions. This is imperative during the Coronavirus (Covid 19) outbreak.
How can your charity branding matter during the Coronavirus?
Produce branding that demonstrates what your charity offers
If your charity offers home food delivery for those self-isolating then share it in a visual form. If your charity identifies with distributing the latest health advice then let’s add it to your branding design. All of these conjure up reassuring thoughts within a community.
Also, reemphasise the various methods people can reach out to you for emotional support. Some people get lonely on a normal basis (without the presence of the Coronavirus). By adding your social media accounts, helpline info, etc… you are providing a sense of comfort and serenity.
Whatever effective design I create, it will be adaptable to various digital and social media platforms requested. Contact me to discuss your needs.
As much as I love meeting potential and repeat clients in-person, I am happy to do the entire rebranding process through video and audio conference calls and emails.
Remote working has often naturally been the process for design and brand development. Especially with my clients based throughout the UK and overseas. Remote working also has the benefit and ability to work seamlessly around your schedule. Giving you the time and space to reflect on your brand and collate feedback from everyone in your team, senior management and investors. This ensures everyone is involved throughout the process, on board and excited about the brand direction.