Introducing seasonal brand theory and why it’s such an important approach to help you establish your authentic brand personality....
Why are brand ethics important? How you do business and live out your brand is part of your brand...
From the purpose of the design, production, through to delivery to your door (and beyond – its also a...
In Part 1, I explored what a brand focus word is and why I’d chosen the word green. In...
The colour green is used in nature to represent food, water and life – signalling a place of safety...
A brand focus word is a single word you choose that inspires you. It captures something that you are...
The health of our planet is vitally important, and I believe we can work together to restore biodiversity and...
Live your brand Discovering your personal brand It’s really important to take the time to find your personal brand...
Amidst uncertain times Entering the new year straight into the next full lockdown has come as a real blow,...
Celebrating their 40th Anniversary, BBC Children in Need (CiN) raised over a staggering £37m during their lockdown November appeal....
The seeds you sow I love being outdoors in my garden. It instantly boosts my mood, gives me fresh...
Brand culture is at the heart of your brand story It is the vision, values, goals, and the essence...
With the rise of hate speech and abusive rhetoric being posted on social media, internet platforms are taking action....
I love seeing brands work towards becoming fully sustainable. They are creating ways to align their sustainable goals with...
Shape the future you want to see Branding tells a story. It has the power to create profound statements...
Brand refresh In 2018 I took the decision to re-design my website and in the process refresh my brand...
The most powerful brands in the world don’t need clever words or sophisticated advertising campaigns to sell their products....
Building trust & belonging We know that our customers are looking for more than just a service....
