Some people say ‘no’, others say ‘yes’. However, for the many benefits, opportunities and confidence a skilfully crafted logo can bring, I’d say wholeheartedly ‘yes’. The role of a logo is to help let people know what you do, to connect on a visual level, to tell your story. It’s a visual design identity that build’s recognition and familiarity. There are a variety of styles of logo design from a ‘signature style’, beautifully stylised font through to an ‘iconic design’. The important factor in defining a style that’s right for you is that it reflects your values and your story, forming a cohesive part of your branding. (Often forming the foundation for your brand). Although seemingly little, your logo is an important design asset with a significant role to play in the bigger picture.
Let’s look at the big picture. Your brand identity is so much more than simply thinking of it in terms of your logo design alone. It’s what you say and do, where you meet your clients, what you send to your clients, what you wear, how your brand makes others feel etc. These all give an impression of your brand and your services. It’s important that they communicate the same brand message to help you build loyalty and trust. I’m here to help you create, refine and establish your authentic brand identity to tell your story through all that you do, down to the last detail.
What does your brand need right now? Do you feel connected with your brand? Drop me an email.
