The public needs charities more than ever due to the coronavirus outbreak

During these last few weeks, my husband and I are online more frequently. Most people of all ages are too. They are researching wellbeing tactics, reading coronavirus updates, finding out how to claim for financial benefits, and more. People are looking online for solutions to their daily needs and long-term problems caused by the pandemic. Charities can be the ones to deliver these answers to them.

According to Akamai, the coronavirus has increased internet traffic by 50%.

Now is the time for charities to stand out via a new branding design. By using the right brand design your messaging, tone, and images can spark courage, resilience, and harmony. That is exactly what the public wants and needs at this moment.

Where do you start with brand design for a pandemic?

For the next 6-10 weeks, your brand design will be linked to trends dominating online searches. So if your charity features online wellbeing support for those feeling anxious, produce a visual that reflects it. If your charity delivers medicine, food, and other essentials to those self-isolating, generate a graphic design that shows it.

The required visuals must be shareable for a wide range of digital, online, social media, and print platforms while, more importantly, still remain recognisably you.

What happens after the pandemic to a charity’s brand design?

After the pandemic, your marketing team needs to rethink what life will be like after this is over.

  • Will people be afraid to return to crowded fundraising events?
  • Will people need further online support?

Over the next 12 months, brand design requirements will change for your charity. Planning it out from today is a smart move. You do not want your team and finance rushing around last minute to launch a new campaign due to your target market moving on to other concerns regarding post-coronavirus life.

Design to tell your story. No matter what challenges we face, we can turn these obstacles into opportunities to better support and be of service. In this together! Chat through your design needs today.

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

Design to tell your story.

© inkshed design studio