For some, including family and friends, the pandemic has not been easy.
Some relatives struggled, and continue to struggle on how to maintain a daily routine without the normalcy of getting up, taking the kids to school, going to work, meeting friends for coffee, going to the gym or out for dinner. It threw many for a mental loop.
Others, no matter how hard they tried, could not recreate the togetherness experience without physically being present with loved ones. That left some people feeling incomplete.
However, early on, charities recognised these problems and came to the rescue.
Age UK discovered the elderly population missed their weekly chair fitness classes. It helped them stay fit and flexible. It also gave them the chance to see their friends and chat. So Age UK created chair fitness classes via Zoom.
Other charities quickly followed suit too.
But what happens after lockdown restrictions are lifted?
“We must build on the progress made to chart a new course.” NHS Confederation. The next stage is coming up and it will include branding that focuses on the post-coronavirus world in a positive way.
To find answers on how to achieve this without a hitch, take a closer look at the poem ‘The Great Realisation’ written by Tomos Roberts aka Probably Tomfoolery. It exemplifies how to deliver an uplifting image of a post-coronavirus world.
‘The Great Realisation’ translates into any language. The message is universal.
‘The Great Realisation’ was released on YouTube on the 29th of April, 2020. It has over 10+ million views from all over the world.
Roberts created the poem as a way to entertain and teach his younger siblings during the pandemic. The poem describes how the world fell apart ‘when the virus hits, and yet in the end initiates something better: a society in which people are kinder and more mindful, and spend more time outdoors and with their families than on screens or at the office.’
The words capture the imagination and hearts of children, adults, and elderly alike. The emotional feel and upbeat position are what charities could achieve too through branding.
Show people how to stay healthy and happy through branding design.
Charities can boost the mental and physical health of the UK public by taking note of the poem’s beautiful possibilities and presenting them through their own imaginative illustrations; as a result, these images will be synonymous with your charity name, services, and organisation.
To achieve this, present a series of drawings highlighting the best part of living in a post-coronavirus world.
One positive outcome of the lockdown happened during work and personal video calls. We all got a glimpse inside colleagues and friends’ lives; often surrounded by their own belongings in an environment they are more comfortable and at ease in. The individual’s personality shone through much more strongly, seeing them in their everyday (non-work) attire. So people, naturally, became more open, approachable and real. It was authentic and personal.
These real qualities of generosity, kindness, and genuine community spirit surpasses and thrives beyond Covid-19. It is the core of our ‘new’ lives. That is what you can convey in your illustrations. That is the power of branding.
