2 Reasons Why Brand Design Matters

1. Brand design is about how a design works, not how it looks

Before a charity or organisation meets me, a shared misconception may exist; they may think that as a branding specialist, I create illustrations, logos, product packaging, literature or images based upon how a design looks. The truth is I design based upon how the image and the final realisation functions for you, not just for aesthetic results.

I am not designing branding elements to merely see what it looks like on a business card. I am thinking about your audience, charity goals, the various media platforms your audience uses and the information most important to include in the content works together.

I am breaking down your messaging, tone, and voice and reconstructing it. ‘A picture tells a thousand words’. Producing lucrative and effective visuals and assets that help communicate your charity objectives, services and support through brand design.

2. Brand design ensures you appeal to the right market

Many charities have been around for 100+ years. When they were established, there was a clear target market and how to reach them, which usually meant via print. But your charity has evolved. The old ways of reaching your target market has expanded. Your branding design needs to work for you by adapting to various social media channels, digital billboards, product packaging and online ads. That is how you reach your exact market while communicating who you are.

This is all achievable through the right brand design that is recognisably you.

By creating a design adaptable to these platforms, your charity makes the process of receiving donations, encouraging fundraising efforts, and making online brand awareness easier. It becomes a design that people want to share, talk about it, and support. My design covers all of these positive outcomes and reinforces your identity in the audience’s minds. It makes you stand out in a crowded market.


Design to tell your story.



Featured brand designs:

  • header; brand development and creation for RunningSpace, an amazing charity who have set up running groups and provide support to raise awareness and beat suicide. (Preview of their style board visualising their core values and purpose).
  • thumbnail; brand design and refresh for SUstainable who produce ethical clothing that’s made with Fair Trade cotton and recycled bottle caps. Supporting the cotton farmers, the factories and our planet throughout the process. (Preview of their Fair Trade Cotton Clothing tag detailing their story – see more here).

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

Design to tell your story.

© inkshed design studio